Advice from Jubilee's Founder
Advice from Jubilee's Founder
Welcome to our newsletter, Karat Weekly. In this edition: 1) Expert advice for creators, 2) Profile tips from the Head of IG, and 3) This week’s interview in Creator Studio
Expert Advice from Stan CollabFest
A couple weeks ago, I attended Stan CollabFest—a day of expert-led workshops and networking for creators.
I attended sessions on everything from email marketing to the creator-to-founder pipeline, here are my biggest takeaways:
Hire Slow, Fire Fast
Jason Lee, the founder of Jubilee (9.8M subscribers), said people hire too quick and fire too slowly.
Here’s how he hires:
• Work with 2-3 people (paid).
• See who’s the strongest option.
• Pick them.
He said Jubilee also lives by the principle, “Being clear is kind.”
Be upfront about what success looks like, with clear success metrics in mind. Then let the talent know when they are and aren’t meeting those expectations.
Email Marketing is Key
Email marketing expert Hillary Krueger shared her tactics for insane conversion rates—yes, that image says 17% conversion.
To build your email list, create a freebie of some kind. Here are some of her favorites:
• PDF download
• 5-day challenge
• Simple email drip
• 5 minute video sent to them
• Mini course
• Live masterclass taught free
• Checklist
• Discount code
• Free discovery call
• Any type of printable
• Quiz*
• Guide
• Any type of spreadsheet
• Templates
• Workbook/journal
*Quiz is one of her favorites. Think things like “What debt payoff method should you use?” Or “Which workout plan makes most sense for you?” or “Which home decor style aligns best with you?”
What should you say in an email?
Hillary says most creators already have a perfect email laid out for them in their videos.
• Hook: Email subject line
• Story: Sometimes you need to create this on the spot, but sometimes it’s in your video already.
• Teaching: Whatever you put in your caption
• CTA: Also often found in your caption
Think of Your Products as a Suite
Priscilla Presley, Co-founder and CEO of Forward Female, has taught some of the world’s most successful female entrepreneurs how to scale their business to new heights.
To have a successful revenue-generating brand, Priscilla said you need to have these three pillars:
1. Connection → Build a brand people care about
2. Monetization → Create a simple yet effective offer funnel with irresistible offers that help your audience establish an identity they will pay for
3. Optimization → A system that helps you reach new heights
Let’s talk about that identity piece.
→ What is your target audience buying into? What identity do they want to have?
For example, “Buy this workout plan” becomes “Become the active, healthy mom you’ve always wanted to be.”
Then create your ecosystem or suite.
Each tier is an offer with different pricing that helps your customers further identify with that dream identity.
Sometimes You Need to Scrap It (And Sometimes You Just Need to Push Through)
In a workshop titled How to Create a Winning Product Your Audience Will Love, the host asked the panelists a question about a product that didn’t go as planned.
Zee Slingsby said she once launched a membership that just 1 person signed up for. Instead of canceling it, she gave that 1 person the best experience she could. Now, that membership is her best seller.
Kamaria Davis shared that she launched a membership sharing Reels templates. Less than 1 month in, she realized that while it was selling like crazy, it wasn’t aligned to her. She learned that there has to be a balance between creating what your audience wants and what excites you.
Sarah Perl had a similar experience. She launched a live coaching program on “princess treatment.” But once it was happening, she realized live programs weren’t for her. She turned it into a course
The lesson: Things can take time to take off, but know when to pivot.
Quick Links
💡 Profile tips from the Head of Instagram.
🎵 TikTok’s new report to inform your marketing strategy.
📈 This platform surpassed 5M paid subscribers. Is this the new revenue stream creators should focus on?
This Week in Creator Studio
This week in Creator Studio (our free Discord community) we’re interviewing Eli Stone, a content creator and storyteller with over 1.1M followers across platforms.
Join these calls LIVE and connect with other creators
This is especially important for content creators who may face potential legal risks related to copyright infringement, defamation, or other intellectual property claims.
Are There Disadvantages of S Corps for Creators?
Designating yourself as an S corps can save you thousands of dollars in taxes—but there are a few tradeoffs to be aware of:
- An S corp typically costs more money to set up compared to a regular LLC
- You’ll have to fill out a good amount of paperwork to designate your S corp
- Since you’ll be receiving a salary, you have to set up and run payroll (or have a professional service manage payroll for you)
- S corps require you to file a separate business tax return (Form 1120-S)
Overall, the tax savings from electing S corp status outweigh the extra paperwork, especially if you work with a tax professional who can take some of that paperwork off your plate.
S Corp Eligibility Requirements